Rebecca Eller

Bachelor of Fine Arts in Graphic Design

Savannah College of Art and Design, Savannah, GA

Art Director

Oct. 2022- Aug. 2023

ETC, West Palm Beach, FL (Remote)

ETC is a dynamic B2B events, data, and media platform dedicated to fostering connections and growth within the HR and education leadership communities through innovative content and networking opportunities.

• At ETC, I directed the creative vision for high-profile B2B HR events, delivering immersive experiences that were strategically aligned with our objectives and brand identity. This leadership role allowed me to shape the visual identity of the organization, yielding a significant increase in both event attendees and sponsors over the past year.
• I spearheaded the development of ETC’s new brand identity in the US, ensuring a modern and cohesive presence across all touchpoints, including our website, social media profiles, event marketing materials, and corporate communications. This initiative was crucial in defining our brand’s perception in the education and HR markets and showing their ability to connect businesses.
• Managing vendor relationships for creative projects, overseeing freelancers, fabricators, and printers. I upheld brand compliance, budgets, and design alignment with client briefs while maintaining project timelines, addressing issues proactively, and ensuring successful outcomes.
• My ability to efficiently manage multiple design projects was a hallmark of my leadership. This not only ensured the timely delivery of projects but also maintained a remarkable 95% client satisfaction rate.
• Mentoring junior designers was a personal mission, and the impact of this effort was evident in the elevated design quality and enhanced cohesion within the team.

Art Director

July 2017 - Oct. 2022

LRP Media Group, Palm Beach Gardens, FL (Remote)

LRP Media Group is a global leader in empowering HR professionals, federal agencies, and educators with cutting-edge legal compliance and workplace technology solutions through comprehensive training, professional development, and industry-leading print and digital publications.

• In my role at LRP Media Group, I created engaging content for print, web, social media, and email campaigns in HR, K-12 education, and higher education sectors, showcasing my versatile leadership in graphic design.
• I oversaw design projects from inception for high-level clients, including Adobe, Lego and Sony, ensuring that teams adhered to budgets and timelines. My leadership led to a 25% increase in click-through rates for email campaigns.
• Recognizing the importance of effective project management, I implemented and optimized the use of the Wrike project management tool, streamlining workflows for both design and marketing teams, resulting in better adherence to deadlines and improved project communication. This initiative emphasized my commitment to effective leadership and operational efficiency.

Art Director

Nov. 2011 - July 2017

ProMedia Group, Trumbull, CT

ProMedia Group is a magazine publishing and event production company that serves the K-12 and higher education sectors.

• Managing the design team for an industry-leading B2B media and event company catering to key education professionals was a testament to my ability to lead in diverse environments serving two distinct audiences: K-12 and Higher Education.
• I conceptualized and executed comprehensive materials for prominent trade shows, conferences, and exhibitions, capturing audience interest and fostering engagement.
• Leading the re-branding initiative for DA and UB publications, I modernized their design and content, significantly growing readership over two years.
• WCollaborating closely with editorial teams, I maintained a prominent industry position and achieved a remarkable 90% subscriber retention rate, showcasing my leadership in enhancing the visual appeal of monthly publications.

Associate Art Director • Connecticut Magazine • 2005-2011

GRAPHIC DESIGNER • Design Trust • 2003-2005