During my 7-year tenure as Art Director for the UBTech Higher Ed Tech conference, I led a comprehensive art direction and design initiative encompassing print, digital, and onsite branding. Collaborating closely with the conference team, I established a consistent and engaging visual identity that resonated with the event's focus on technology and education synergy. From impactful print materials to compelling digital assets, my role extended to shaping the onsite experience through signage, banners, and multimedia presentations.